US residents have become massively abandoning beef due to concerns to harm climate. The consequences of the “War” of the population with meat have already felt the manufacturers and publicity, reports Bloomberg.
The trend of refusal from beef in the diet is gaining a large-scale nature, since the damage of ecology from its consumption Americans are compared with harm from the use of coal. According to environmental information, the breeding of cows has destructive influence on the climate. Cattle allocates a huge amount of greenhouse gas for its life due to the characteristics of the digestive system. According to the United Nations (UN), 14.5 percent of greenhouse gas emissions from human activity in the world falls on animal husbandry, and two thirds of this volume – the share of cattle.
According to a survey of 2020, Datassentia’s research company survey, 70 percent of the US population believes that it is time to reduce meat consumption, 58 percent already give preference to fruits, vegetables and wholegrain cultures. Colleges of the United States refuse to beef dishes. Harvard, Stanford and University of Kansas joined a special program of transition to healthy and eco-friendly food.
The first felt a blow from the “protein war” American farmers. Investors began to invest more in startups for the cultivation of artificial meat. Because of this, meat restaurants have to either turn the business, or completely change the menu.
According to the Kearney study, by 2025, global meat sales will noticeably begin, and by 2040, the beef substitutes will take 33 percent of the entire product market. Experts also recorded the refusal of millions of people from beef in all countries. Its share in the total production decreased from 1961 to 2018 by 19 percent.