The Chief Executive Director (General Director) of Apple Tim Cook made a visit to China during the period when the American technohigant is preparing to integrate the functions of artificial intelligence (AI) in the IPhone smartphones model.
The head of the corporation spoke about his activities in Beijing in a personal account on the Chinese social network Weibo.
Walking along the streets of Beijing with the Chinese photographer Chen Men, Cook was photographed on a new model of the Apple smartphone.
on one of the farms in the Shunya area, he witnessed the use of digital technologies to increase the efficiency and sustainability of agriculture along with students of the Chinese Agricultural University and the University of Zhejiang.
He also visited the Apple store in the Vanfujzin area, where he talked with employees and customers.
Implementation of AI function in new products of the company
It is noteworthy that the trip passed during the period when Apple announced plans to integrate the AI functions under the name Apple Intelligence.
Technological companies around the world actively introduce AI functions in their products, trying to satisfy the growing demand of users. However, Apple faced certain difficulties when trying to integrate advanced and technologies into its devices for the Chinese market.
In August, the PRC said that it was necessary to understand the relevant legislation in detail before introducing the functions of AI to the market of China and the countries of the European Union.
China regulatory bodies approved the use of 188 productive services in the first eight months of this year. But, all these technologies are produced by companies operating in mainland China.
Whether there is any official contact in Cook’s graphics is still unknown. This is the second visit of Apple CEO to China. In March, Cook arrived in Beijing to participate in the China Development forum (CDF) and, together with American entrepreneurs, met with the Prime Minister of China Le Kaqian.
Tim Cook took part in the opening of the Apple store in the Sichen area, which became the 57th in a row in the Big China region, including the PRC, Hong Kong, Macau and Taiwan.