Closed Joint-Stock Company “Azerbaijan Airlines” (AZAL) As part of its corporate policy on the implementation of the most recent digital solutions, has passed onto a new operations and profit optimization system – Amadeus SRM (Amadeus Segment Revenue Management).
In the press service of CJSC Haqqin.az said that Azal, despite the unstable situation at the passenger carrier aircraft due to the COVID-19 pandemic, continues to develop a strategic partnership with Amadeus, which began in 2019.
So, the latest innovation was a successful airline transition to Amadeus’s income management solution – SRM. The new solution will allow “Azerbaijan Airlines” to evaluate and optimize the yield on the entire route network of the airline.
Amadeus SRM income management system will provide accurate forecasting of future demand, as well as an understanding of the nature of the cancellation or non-appearance of passengers a year before the trip. In order to maintain profitable airline’s activities, this decision will ensure reliability, clarity and accuracy of forecasts, as well as operational adaptation to changing economic conditions.
Simply put, income management can be described as a profitability science. Even in normal operation, income management is an essential tool that allows airlines to manage one of its most important assets – reserve places and profitability. Amadeus SRM offers a dynamic solution with real-time optimization, which has become necessary to create a more efficient and profitable network.
“Implementation of the most recent digital solutions and continuous improvement – key principles in the policy of the national air carrier of Azerbaijan. Amadeus decisions for airlines – one of the most modern and flexible in this area. We have entered into a long-term agreement with Amadeus and, I am sure this cooperation will allow Optimize and automate our workflows, “said Azal President Jahangir Askerger.
“I am pleased to welcome Azal in the Amadeus Decision Maintenance Solutions. Amadeus SRM is based on powerful scientific data that prevent income reduction and providing assistance to airlines on selling passenger seats at the right price of the right client at the right time. It consists of advanced tools Modeling, which in the future will allow AZAL to offer the most competitive prices in real time on all sales channels and under full control of the airline, “said Amadeus vice president for the countries of the Middle East, Turkey and Africa Maher Kuba.
“Azerbaijani Airlines” became the first customer Amadeus SRM among the countries of the region. The introduction of this solution is the next step towards the successful integration of Amadeus Airline solutions, begun in February 2020. It is expected that in the near future “Azerbaijan Airlines” will begin the introduction of the Amadeus Group Manager system – portal for travel agencies, allowing to achieve an even higher level of business management of the airline group.