About 71% of Europeans are forced to sharply change their consumer habits due to record inflation in the European Union. This was reported by Bloomberg with reference to the report of the research company IRI.
According to research, the fall of the purchasing power of Europeans forced citizens to return to the old behavioral templates that Europeans began to forget about.
Together with the reduction in expenses, 58% of consumers note a reduction in the costs of primary necessity, including food and utilities. 35% of the Europeans surveyed admitted that they were forced to get into debt or resort to a waste of their own savings in order to pay bills.
Many refused to visit cafes and restaurants. Europeans are increasingly looking for goods with discounts, use the services of discount retail chains, buy goods under the brand of retail chains, or even completely close to delay goods.
“The desire of consumers to spend money is reduced, and in the near future it is unlikely that this trend will change taking into account a sharp increase in prices, including the cost of products and the instability of energy prices,” said Ananda Roy, senior vice president of IRI.
According to researchers, energy crisis and record for decades of inflation brought consumer sentiments in Europe to a record low level.