The final of the UEFA Champions League, which will be held on June 10, 2023 at the Ataturk stadium in Istanbul, will bring the Turkish megalopolis an economic benefit of 75 million euros.
In Istanbul, an event dedicated to preparation in the final match was held. The event was organized by the main sponsor of the Champions League, MasterCard.
The General Director of MasterCard for Turkey and Azerbaijan Avshar Gürdal recalled that the company is the main sponsor of the Champions League for about 30 years.
“This year, the Champions League final will be held in Istanbul. Mastercard studied the costs of payment cards in cities that received the last three finals. Turkey’s income from tourism in 2022 amounted to 44 billion euros, of which 40 percent are in Istanbul. By taking into account these data can be predicted that the final match will bring Istanbul a profit of 75 million euros, ”he said.
The Deputy General Director of the Turkish Garati BBVA participating in the event, Murat Chagra Suzer, said that fans begin to spend more money on sports souvenirs during important matches.
For example, on the eve of the games, fans make about 3.5 times more purchases in stores of their favorite teams. In addition, a total score of costs in restaurants on the day of matches is growing by 23 percent, ”he said.