The Pantone Institute called the color of 2023 a bright pink Viva Magenta, foreign media reported.
The company notes that this is “non -trivial red for non -trivial times.” Viva Magenta 18-1750 is a bright pink color with shades of purple, which belongs to the family of red shades.
Pantone is called confident, but non -aggressive, it is compared with a “fist in a velvet glove.”