Social networks Facebook, YouTube and Twitter are intensively invested in a new way to grow revenues, writes Reuters. Companies decided to make money on the so-called social commerce – we are talking about purchases that users can perform in social networks.
It is assumed that in terms of sales for the year this sector in the United States will grow up to 50 billion dollars compared to the current 36 billion. The success of social commerce is partly due to the fact that the goods are offered to users based on their interests, and the sale also generate data that can be used to use during advertising.
Race for user data is becoming more and more busy, given that Apple has recently limited for technological companies the ability to track the data of the iPhone owners and offer personal advertising, explain advertising experts. Facebook launched a service for shops in the midst of a pandemic, allowing brands to sell goods directly through Facebook and Instagram. Experts notice that the demand for online shopping is likely to grow and after the cancellation of coronavirus restrictions.
Tiktok tests the possibility of shopping live along with separate British companies – users will be able to buy clothes while the blogger will actually show it on video. Twitter on July 28 announced that it would start testing the possibility of sales through brand profiles. YouTube wants to integrate shops directly to your platform, told there on July 27.
At the same time, companies such as Facebook and Google may face difficulties in their work as a whole amid the restrictions that follow from the Decree of the US President Joe Bayden. He decided to make it difficult for them to absorb other companies to support competition in the sector. In addition, technological giants in the world as a whole will affect the introduction of a minimum corporate tax rate, which has supported the state worldwide.