In 2024, the volume of the electronic trade market in Kazakhstan amounted to 3.2 trillion tenge, and its share of the total retail trade reached 14.5%.
According to the press service of the Kazakh prime minister, at the meeting, chaired by the Prime Minister of Kazakhstan, Olzhasa Bektenov, the issue of the development of electronic trade was considered.
Olzas Bektenov focused on the need to reduce risks both for consumers in the acquisition of poor -quality goods, and for manufacturers who are faced with unfair competition.
“Foreign Internet platforms occupy a significant share of our market. We can effectively use them to increase the export of domestic goods. On the other hand, questions arise with the protection of consumer rights, intellectual property and personal data of our citizens. The level of quality of goods on market lists also It causes questions not only of foreign sites, but also domestic marketplaces do not guarantee quality information about the authenticity of the goods, ”said Bektenov.
Prime Minister of the Republic set the task of developing measures to digitize all trading activities in Kazakhstan, including markets and small stores at home.
Foreign marketplaces will oblige to register in Kazakhstan
In turn, the Minister of Trade and Integration of Kazakhstan Arman Shakkaliev spoke at a government meeting about the proposed approaches to regulate and develop electronic trade in the country.
The minister noted that new foreign marketplaces appear on the market today, competition is growing.
“We hoped that this would help improve the service, assortment of goods and prices for consumers. However, with the development of cross-border online trade, the number of consumer complaints about foreign marketplaces is growing. These problems arise due to the fact that foreign marketplaces and sellers are growing It is outside the jurisdiction of Kazakhstan. >
He also drew attention to the fact that the goods purchased through foreign online stores do not go through the certification procedure, which jeopardizes safety and quality of products.
“I want to draw your attention to the fact that” strict “norms in the field of tax legislation are adopted, for the violation of copyright, the presented poor -quality and unsafe goods. Particular attention is paid to the protection of consumer rights and the protection of personal data,” said Shakkaliev.
The Minister of Trade and Integration announced the possibility of increasing the cost of goods on marketplaces, after the introduction of the register in the country.