The results of the 2021 subscribers’ loyalty index, Nar retained the championship among mobile operators with the highest results. Compared to last year, the Nar customer loyalty index in 2021 grew by 50%. According to the customer loyalty index, NAR since 2019 is the leader of the local mobile market.
Gunnar Panka, CEO of the company, said that he was proud of the results: “As NAR, we built all our activities in such a way as to end up benefit to our customers. We study and apply our subscribers’ opinions as in developing new products, And with the improvement of existing services. For us, the success is that we were able to maintain these leadership at such a competitive market of communication as Azerbaijan, for 3 years. “
Favorable offers from NAR, the quality of mobile Internet services and excellent customer service have become the main factors for preserving the leading position in the client loyalty index. Updating Nar stores creating a more comfortable service environment for customers, convenient balance management by subscribers by improving the NAR + application, as well as the continuous improvement of the mobile network is implemented as part of a mobile operator’s customer-oriented strategy. Definition of the mobile operator of customer focus, as the main direction of work, especially allocated it when evaluating customer satisfaction.
It should be noted that the definition of the client loyalty index (NET Promoter Score – NPS) is based on surveys conducted by independently from the mobile operator by organizations in accordance with international standards of surveys. As a rule, respondents answer the question, they would recommend that they enjoy their friends, relatives and loved ones and estimate the probability of a 10-point scale.