The first part of the “Her Improvement” development program was completed. The program has passed with the support of one of the leading retail chains of the country, “Kontakt”, and the organization of the “femtech” platform.
The main objective of this program is to provide 12-16-year-old teenage girls knowledge and skills in the field of entrepreneurship, innovation, business, startups and non-massification, as well as achieve the development of women’s entrepreneurship in Azerbaijan and contribute to an increase in the number of women founders start-in-innovative Business.
A total of more than 200 wishes filed applications, 25 of them were entitled to participate. The first stage of the project covered the 10-hour training program. Here, participants were involved in thematic trainings and master classes consisting of 3 sections. In addition, adolescents were able to familiarize themselves with the Center for Innovation and Technologies of the Baku Engineering University and start working on their ideas.
“Popularization of the role of women in society, and supporting their personal and professional goals is an integral part of the corporate social responsibility policy of the Network” Kontakt “. As part of this policy, we try to maintain social projects aimed at the professional development of our girls, vaccinate New positive values and thereby benefit society, “said the Public Relations Manager” Kontakt “Wafa Rustamova.
In order to achieve the development of women’s entrepreneurship, it is necessary to work with both teenage girls themselves and their families. That is why parents of participants will be involved in the second stage of the development program. At this stage there will be dozens of meetings aimed at psychology and business, as well as master classes to strengthen parental-child relations.
Over next year, the program provides for several more trainings and meetings when organizing “Kontakt” and “Femtech”.
Note that Kontakt, which has always distinguished social responsibility, has been implementing sustainable projects within the framework of the “Women’s Development Program”.