In Russia, the new entertainment application Yappy, which, by analogy with Tiktok, will allow users to create and publish short vertical videos. This is reported on the service page.
“IT-novelty will be responsible for the latest trends of the social network market and will be released in the format of the UGC video station with support for short vertical videos,” the company said.
The Developer of the application also said that bloggers of Koka, Yegor Ship, Karina Cross, Mia Boyk and others took part in the startup Yappy.
Gazprom-Media Holding introduced the Vertical Video Content Platform called Yappy in September. The platform is a mobile application for creating, sharing and viewing short vertical video duration up to 60 seconds. In the same format, the social network Tiktok works.
The central role in Yappy allocated content creators. For them, in the test version, a video operating functional was available in the video editor, the possibility of adding various effects during installation. Tested beta version and collected feedback on its work monthly about 300 bloggers.