Turkish Airlines (Thy) are in 8th in the ranking of the most powerful aviation brands in the world. This is evidenced by Brand Finance reports.
The leading world consulting company on evaluating brands Brand Finance completed the study of 2023, dedicated to the strongest aviation brands of the world. Turkish airlines took 8th place with 78.1 points.
According to Thy, in 2022, the Flagship air carrier of Turkey took 31st place in the same nomination, while this year he scored significant turnover and entered the top 10.
“We are proud that we climbed 8th place in the ranking of the strongest airlines in the world among air carriers. We are especially happy to raise our brand rating by 23 steps compared to 2022. I would like to thank all my colleagues who have made my own The contribution to this success, ”said Professor Akhmet Bolat, the chairman of the board and executive committee of Thy, whose words are given in the message.
The goal of Brand Finance is to overcome the gap between marketing and finances, which she has been doing since 1996.
The company that has been calculating the financial value of brands for more than 20 years, estimates 5 thousand the largest world brands, annually preparing about 100 reports and ranking brands for countries and sectors.