On May 15, at the initiative and when organizing the Heydar Aliyev Foundation, Baku Marathon-2022 was held, which once again the Azercell Telecom company performed the general sponsor. Thousands of sports lovers gathered on Baku Primorsky Boulevard to take part in the competitions under the motto “Win Wind”.
, by the five -year period of the Baku Marathon, an important event in the sports calendar of Azerbaijan, a number of innovations were implemented. So, for the competitors, a new route was laid, and the starting points and the finish were located in one place. The participants gathered on the Square of the State Flag and, having overcome the distance of 21 kilometers, returned to the start point. This innovation allowed unprepared participants to return to the starting point to welcome the winners.
Azercell, which is the General Sponsor of the marathon since 2017, once again called on his subscribers to a healthy lifestyle. The event was attended by the president and management of Azercell Telecom LLC, as well as employees and corporate clients of the company.
, with the support of the marathon’s digital partner, a special chip was placed on the starting numbers of athletes, which allowed to monitor the indicators of the participants in the marathon during the route, as well as track the results of the intersection of the finish line. This technological solution fully complyed with the requirements of the new strategic goal of the mobile operator, sounding as “simplifying access, we expand the possibilities.”
Azercell awarded the winners of the marathon with special gifts. Three women and three men who were the first to cross the finish line received prestigious numbers with the prefix “010” and a 6-month subscription to the tariff bags Sərbəst 15. Azercell did not forget the students who took part in the “Baku marathon”. Students who took first places were awarded special gifts: prestigious numbers with the prefix “010” and tariff bags Gəncol9 with a 6-month free use period.
A entertainment program was prepared to support the participants of the marathon. Pilates were organized under musical accompaniment in the athletes zone, and young guests of the marathon were waiting for events in the children’s entertainment zone. The marathon ended with a concert program of famous performers.