Yandex Plans To Invest $ 400 Million In Its IT Products In Turkey

Türkiye is included in the top ten countries with the highest level of Internet use. This was stated by the general director of Yandex Search Türkiye Alexander Popovsky.

Yandex, the Russian transnational company in the information technology industry, plans to invest in investments of $ 400 million in the development of its IT products in order to localize and expand its presence in Turkey.

In an interview with anadol correspondent, Poplavsky said that in the first three years the company plans to create hundreds of new jobs in the digital sector in Yandex Search Türkiye, accelerate the development of technologies, effort to localize and distribute, as well as focus on building infrastructure. Equipment acquisitions.

“In addition, within the framework of our investments, we will ensure the storage of personal data of users within Turkey,” he said.

Popovsky noted that the company serving millions of users has long considered Turkey a reliable business partner, and Yandex services, as well as Adtech solutions are very popular and are used by many residents of the country.

According to the general director, Türkiye continues to remain a priority region for the company.

“Our main goal is to increase the value for the audience that we serve, and providing an advantage based on the real needs of users. It is here that we see opportunities,” he said.

We believe that thanks to investments in the amount of $ 400 million, we will benefit the Turkish digital economy by creating hundreds of new jobs and supporting the development of specialists in this sector, including digital advertising, machine learning, high -performance systems and artificial intelligence, he added .

Popovsky also announced the launch of the search engine based on artificial intelligence for Turkish users.

The company’s services today have already been using more than 300 Turkish firms, ”he added.